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Preppy’s Rebellious Cousin

We twist the classics and give tradition a little attitude.
A New Kind of Prep
Sustainability + Inclusivity

Good Style Shouldn’t Cost the Planet — or Your Identity

Our collections combine vintage finds and sustainable materials (like bamboo fabrics) to create statement pieces that feel as good as they look. We’re inclusive by design — every rack, sign, and photo says everyone belongs. Gender-neutral fits, diverse models, and real people wearing what makes them feel alive.

THE KELLOGG WAY

We’re Not Mainstream — And We Like It That Way.

We’re a little wry, a little curvy, and definitely not wallflowers. We believe fashion is political — so we use it to speak up.

Do you restock items?

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Mostly, no.

Our reworked vintage and one-of-a-kind pieces are exactly that — one-of-one. Once they’re gone, they’re gone.

Our small-batch items may restock occasionally, but never in large quantities. Sustainability > mass production.

Most of our clothing is designed to be gender-neutral with a relaxed or slightly oversized fit.

Because many items start as vintage garments, sizing varies piece to piece.

Check the measurements listed on each product page — they’re the most accurate way to ensure a perfect fit.

Yes — sustainability is core to our process.

We repurpose NWT and vintage garments, work in small batches, and use eco-conscious materials like bamboo whenever possible.

Every piece is made to reduce waste and boredom.

All orders ship directly from our Brooklyn studio on Bond Street.

We use sustainable packaging whenever possible.

Absolutely.

Visit us at 65 Bond Street, Brooklyn, NY 11217.

We keep creative hours, but regular shop hours are:


  • Mon–Fri: 12 PM – 7 PM

  • Sat–Sun: 11 AM – 7 PM
    Want to come early or late? Email us and we’ll make it work.